Cameron Anderson
The Anderson Group 2331 130th Ave Ne Bellevue, WA 98005 360-461-1282

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The Top 3 Key Factors that Sell Homes!

The Top 3 Key Factors that Sell Homes!


In a competitive real estate industry, there are many different factors that could impact the sale of your home. In this post today, I am going to go over the Top 3 Key Factors that Sell Homes.

1. Pricing Strategy

2. Property Presentation

3. Aggressive Marketing

1. Pricing strategy– Pricing is the #1 Factor in your home selling fast and for the most money

  • 90% of any great marketing plan is pricing your home in the right range
  • The price must be below those homes that offer more features or your home will sit on the market until they sell first
  • The price a home will sell for is ultimately determined by what a buyer is willing to pay

What determines price?

  • Location
  • Condition of property
  • New construction
  • Market supply and demand
  • Economic trends
  • Fair market value

The optimal listing price generates offers

  • If an price is just 4-6% off you may have showings but no offers
  • If a price is 6-12% off you may have drive-bys and a low number of showings
  • If a price is greater than 12% there is a high likely hood that you will only have drive bys

When setting a listing price you also need to make sure to avoid the top 2 listing agent price traps

1. When an agent is a “yes” agent and agrees to a high list price just to get a seller to sign a listing agreement

2. When an agent pushes for the lowest price possible just to be able to claim that they “sold a home” even though the sellers could be losing out on tens of thousands of dollars

2. Property Presentation

  • How your home shows in person, in pictures and online are all very important in getting top dollar for your home
  • When you are preparing your home for sale, you should follow a checklist to make sure that you are presenting your home in the best possible light
  • Keeping your home “show ready” is a key to success
  • Staging your home can make a significant impact on the presentation and perceived value of your home
  • Having a professional photographer take pictures of your clean home can make or break the marketing of a home online

3. Aggressive Marketing 

  • A well planned and well executed marketing strategy gets your home sold fast and for top dollar
  • The best marketing plans create exposure to as many potential buyers as possible by delivering a consistent message about your home through a variety of marketing media
  • When marketing your home it is important to have multiple marketing programs to maximize your home’s exposure
  • When marketing online, you should have multiple websites and landing pages of your home and know your target audience
  • It is advisable to have custom property sites and virtual tours set up
  • According to the National Association of REALTORS, over 92% of buyers begin their search online
  • Your agent should also be posting your home over all social media platforms as well to generate a buzz and traffic
  • It is important to have multiple yard signs to attract more drive by buyers

Utilizing these Top 3 Key Factors will help you sell your home more quickly and for Top Dollar!

Your Dedicated Team

Cameron Anderson

Mobile: 360-461-1282

The Anderson Group
2331 130th Ave Ne
Bellevue, WA98005
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